Prevalence and reasons for Juul use among college students

Melinda Ickes, Jakob W. Hester, Amanda T. Wiggins, Mary Kay Rayens, Ellen J. Hahn, Ramakanth Kavuluru

Research output: Contribution to journalArticlepeer-review

44 Scopus citations


Objective: Examine Juul use patterns, sociodemographic and personal factors associated with Juul use, and reasons for Juul initiation and current use, among college students. Participants: Convenience sample of 371 undergraduates at a large university in the southeast; recruited April 2018. Methods: Cross-sectional design using an online survey. Logistic regression identified the personal risk factors for current use. Results: Over 80% of participants recognized Juul; 36% reported ever use and 21% past 30-day use. Significant risk factors for current Juul use were: male, White/non-Hispanic, lower undergraduate, and current cigarette smoker. Current Juul users chose ease of use and lack of a bad smell as reasons for use. Ever Juul users most commonly endorsed curiosity and use by friends as reasons for trying Juul. Conclusions: Given the propensity for nicotine addiction among youth and young adults, rates of Juul use are alarming and warrant immediate intervention.

Original languageEnglish
Pages (from-to)455-459
Number of pages5
JournalJournal of American College Health
Issue number5
StatePublished - Jul 3 2020

Bibliographical note

Funding Information:
This work is supported by the U.S. National Cancer Institute through NIH grant R21CA218231. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH.

Publisher Copyright:
© 2019, © 2019 Taylor & Francis Group, LLC.


  • E-cigarette
  • tobacco prevention
  • young adult

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health


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