Pricing retail services

K. Douglas Hoffman; L. W. Turley; Scott W. Kelley

doi:10.1016/S0148-2963(00)00227-7

Pricing retail services

K. Douglas Hoffman, L. W. Turley, Scott W. Kelley

Research output: Contribution to journal › Article › peer-review

57 Scopus citations

Abstract

Although the need for service pricing research is frequently voiced at conference sessions focusing on services marketing strategy, a macro examination of retail service pricing has yet to be developed. A discussion of how retail service pricing is unique from the pricing of retail goods is presented. The framework for the discussion is based on demand, cost, customer, competitive, profit, product, and legal considerations. Clearly, differences do exist. Research issues pertaining to retail services are also provided. It is our collective hope that this discussion will spur interest and generate much needed research in the area of pricing retail services.

Original language	English
Pages (from-to)	1015-1023
Number of pages	9
Journal	Journal of Business Research
Volume	55
Issue number	12
DOIs	https://doi.org/10.1016/S0148-2963(00)00227-7
State	Published - Dec 2002

Keywords

Pricing and retailing
Services marketing

ASJC Scopus subject areas

Marketing

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Cite this

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AB - Although the need for service pricing research is frequently voiced at conference sessions focusing on services marketing strategy, a macro examination of retail service pricing has yet to be developed. A discussion of how retail service pricing is unique from the pricing of retail goods is presented. The framework for the discussion is based on demand, cost, customer, competitive, profit, product, and legal considerations. Clearly, differences do exist. Research issues pertaining to retail services are also provided. It is our collective hope that this discussion will spur interest and generate much needed research in the area of pricing retail services.

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Pricing retail services

Abstract

Keywords

ASJC Scopus subject areas

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