TY - JOUR
T1 - Pricing retail services
AU - Hoffman, K. Douglas
AU - Turley, L. W.
AU - Kelley, Scott W.
PY - 2002/12
Y1 - 2002/12
N2 - Although the need for service pricing research is frequently voiced at conference sessions focusing on services marketing strategy, a macro examination of retail service pricing has yet to be developed. A discussion of how retail service pricing is unique from the pricing of retail goods is presented. The framework for the discussion is based on demand, cost, customer, competitive, profit, product, and legal considerations. Clearly, differences do exist. Research issues pertaining to retail services are also provided. It is our collective hope that this discussion will spur interest and generate much needed research in the area of pricing retail services.
AB - Although the need for service pricing research is frequently voiced at conference sessions focusing on services marketing strategy, a macro examination of retail service pricing has yet to be developed. A discussion of how retail service pricing is unique from the pricing of retail goods is presented. The framework for the discussion is based on demand, cost, customer, competitive, profit, product, and legal considerations. Clearly, differences do exist. Research issues pertaining to retail services are also provided. It is our collective hope that this discussion will spur interest and generate much needed research in the area of pricing retail services.
KW - Pricing and retailing
KW - Services marketing
UR - http://www.scopus.com/inward/record.url?scp=0036887462&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0036887462&partnerID=8YFLogxK
U2 - 10.1016/S0148-2963(00)00227-7
DO - 10.1016/S0148-2963(00)00227-7
M3 - Article
AN - SCOPUS:0036887462
SN - 0148-2963
VL - 55
SP - 1015
EP - 1023
JO - Journal of Business Research
JF - Journal of Business Research
IS - 12
ER -