Priming and source credibility effects on individual responses to AMBER and other mediated missing child alerts

Jennifer D. Greer; Po Lin Pan; David Flores; Marti Cecilia Collins

doi:10.1016/j.soscij.2011.09.004

Priming and source credibility effects on individual responses to AMBER and other mediated missing child alerts

Jennifer D. Greer, Po Lin Pan, David Flores, Marti Cecilia Collins

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

This study examined the effects of the AMBER Alert system, which has become a staple on broadcast outlets throughout the United States. Using an experimental design, researchers examined priming effects (labeling the alert as "AMBER" or generically "missing child") and source credibility (from a branded media outlet or a social networking post) on citizen responses to alerts. Regardless of source, the AMBER label prompted higher participant involvement with a case and higher ratings of message importance. The source cue affected ratings of message quality only.

Original language	English
Pages (from-to)	295-303
Number of pages	9
Journal	Social Science Journal
Volume	49
Issue number	3
DOIs	https://doi.org/10.1016/j.soscij.2011.09.004
State	Published - Sep 2012

ASJC Scopus subject areas

Social Psychology
Sociology and Political Science

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10.1016/j.soscij.2011.09.004

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abstract = "This study examined the effects of the AMBER Alert system, which has become a staple on broadcast outlets throughout the United States. Using an experimental design, researchers examined priming effects (labeling the alert as {"}AMBER{"} or generically {"}missing child{"}) and source credibility (from a branded media outlet or a social networking post) on citizen responses to alerts. Regardless of source, the AMBER label prompted higher participant involvement with a case and higher ratings of message importance. The source cue affected ratings of message quality only.",

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AB - This study examined the effects of the AMBER Alert system, which has become a staple on broadcast outlets throughout the United States. Using an experimental design, researchers examined priming effects (labeling the alert as "AMBER" or generically "missing child") and source credibility (from a branded media outlet or a social networking post) on citizen responses to alerts. Regardless of source, the AMBER label prompted higher participant involvement with a case and higher ratings of message importance. The source cue affected ratings of message quality only.

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Priming and source credibility effects on individual responses to AMBER and other mediated missing child alerts

Abstract

ASJC Scopus subject areas

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