TY - JOUR
T1 - Priming and source credibility effects on individual responses to AMBER and other mediated missing child alerts
AU - Greer, Jennifer D.
AU - Pan, Po Lin
AU - Flores, David
AU - Collins, Marti Cecilia
PY - 2012/9
Y1 - 2012/9
N2 - This study examined the effects of the AMBER Alert system, which has become a staple on broadcast outlets throughout the United States. Using an experimental design, researchers examined priming effects (labeling the alert as "AMBER" or generically "missing child") and source credibility (from a branded media outlet or a social networking post) on citizen responses to alerts. Regardless of source, the AMBER label prompted higher participant involvement with a case and higher ratings of message importance. The source cue affected ratings of message quality only.
AB - This study examined the effects of the AMBER Alert system, which has become a staple on broadcast outlets throughout the United States. Using an experimental design, researchers examined priming effects (labeling the alert as "AMBER" or generically "missing child") and source credibility (from a branded media outlet or a social networking post) on citizen responses to alerts. Regardless of source, the AMBER label prompted higher participant involvement with a case and higher ratings of message importance. The source cue affected ratings of message quality only.
UR - http://www.scopus.com/inward/record.url?scp=84866978701&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84866978701&partnerID=8YFLogxK
U2 - 10.1016/j.soscij.2011.09.004
DO - 10.1016/j.soscij.2011.09.004
M3 - Article
AN - SCOPUS:84866978701
SN - 0362-3319
VL - 49
SP - 295
EP - 303
JO - Social Science Journal
JF - Social Science Journal
IS - 3
ER -