Professional Purity: Revolutionary Writing in the Craft Beer Industry

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

This study focuses on dominant terms whose usage generates a specific identity in the craft beer industry: revolution and crafty. Actors who engage these terms—brewers, writers, and consumers—create a narrative about the industry that gives craft beer a professional identity. The study explores how specific industries depend on the circulation of taxonomies in order to establish an identity with both a customer base and each other.

Original languageEnglish
Pages (from-to)236-261
Number of pages26
JournalJournal of Business and Technical Communication
Volume30
Issue number2
DOIs
StatePublished - Apr 1 2016

Bibliographical note

Publisher Copyright:
© The Author(s) 2015.

Keywords

  • beer
  • craft
  • crafty
  • identity
  • narrative
  • revolution

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • General Business, Management and Accounting

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