Programmatic research to increase the effectiveness of health communication campaigns

Nancy G.rant Harrington; Philip C. Palmgreen; Lewis Donohew

doi:10.1080/10810730.2014.954082

Programmatic research to increase the effectiveness of health communication campaigns

Nancy G.rant Harrington, Philip C. Palmgreen, Lewis Donohew

Research output: Contribution to journal › Review article › peer-review

17 Scopus citations

Abstract

This article reviews a long program of research designed to investigate ways to increase the effectiveness of televised antidrug public service announcements. The review highlights the importance of audience targeting (adolescent and young adult high sensation seekers) and message design (message sensation value) in campaign research. It also emphasizes the role of theory and evaluation in programmatic research.

Original language	English
Pages (from-to)	1472-1480
Number of pages	9
Journal	Journal of Health Communication
Volume	19
Issue number	12
DOIs	https://doi.org/10.1080/10810730.2014.954082
State	Published - Dec 1 2014

Bibliographical note

Publisher Copyright:
© 2014 Copyright Taylor & Francis Group, LLC.

ASJC Scopus subject areas

Health(social science)
Communication
Public Health, Environmental and Occupational Health
Library and Information Sciences

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/10810730.2014.954082

Cite this

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Programmatic research to increase the effectiveness of health communication campaigns

Abstract

Bibliographical note

ASJC Scopus subject areas

UN SDGs

Access to Document

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