Abstract
This article reviews a long program of research designed to investigate ways to increase the effectiveness of televised antidrug public service announcements. The review highlights the importance of audience targeting (adolescent and young adult high sensation seekers) and message design (message sensation value) in campaign research. It also emphasizes the role of theory and evaluation in programmatic research.
| Original language | English |
|---|---|
| Pages (from-to) | 1472-1480 |
| Number of pages | 9 |
| Journal | Journal of Health Communication |
| Volume | 19 |
| Issue number | 12 |
| DOIs | |
| State | Published - Dec 1 2014 |
Bibliographical note
Publisher Copyright:© 2014 Copyright Taylor & Francis Group, LLC.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
ASJC Scopus subject areas
- Health(social science)
- Communication
- Public Health, Environmental and Occupational Health
- Library and Information Sciences
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