Racial Diversity and Firm Performance: The Mediating Role of Competitive Intensity

Goce Andrevski, Orlando C. Richard, Jason D. Shaw, Walter J. Ferrier

Research output: Contribution to journalArticlepeer-review

87 Scopus citations


The authors examine the mediating role of competitive intensity in the relationship between managerial racial diversity and firm performance (i.e., market share gain and average stock return). Racial diversity relates to firm performance via firms' capacity to compete intensively (i.e., to introduce new competitive actions frequently). An analysis reveals that environmental munificence moderates competitive intensity's mediating effect: Racially diverse management groups compete more intensively and perform better when they compete in munificent environments. The authors also find support for a moderated mediation model that simultaneously tests all components of their framework.

Original languageEnglish
Pages (from-to)820-844
Number of pages25
JournalJournal of Management
Issue number3
StatePublished - Mar 2014


  • competitive dynamics
  • competitive intensity
  • firm performance
  • moderated mediation
  • racial diversity

ASJC Scopus subject areas

  • Finance
  • Strategy and Management


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