Redefining “expansion” in congressional communication: Homestyles for a digital constituency

Self-presentation in Congress is more nationalized, with digital constituencies on platforms such as Twitter offering new reputation-building opportunities. Digital constituencies transform traditional expectations of constituent communication, challenging Richard Fenno's theory that representatives adopt an “expansionist” style with constituents during early, vulnerable phases of their tenure. In a digital era that encourages a more national approach, we question how Fenno's distinction between expansionist and protectionist phases of connecting with constituents applies to reputation-building with digital constituencies. While electorally vulnerable senators still seek to expand their presentation among geographic constituents, digital platforms, such as Twitter, incentivize them to protect their reputation among a digital constituency. We analyzed senators' Twitter communications from 2013 to 2023. We find the electoral vulnerabilities of Fenno's expansionist local model are associated with a protectionist model of engagement with digital constituencies on Twitter. Our study sheds light on the significance of online reputation management and its implications for representing a media-influenced, modern Congress.