Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems

Melissa G. Bublitz, Lan Nguyen Chaplin, Laura A. Peracchio, Ashley Deutsch Cermin, Mentor Dida, Jennifer Edson Escalas, Meike Eilert, Alexei Gloukhovtsev, Elizabeth G. Miller

Research output: Contribution to journalArticlepeer-review

29 Scopus citations

Abstract

This research focuses on youth social entrepreneurs who are leading ventures that address pressing societal problems including climate change, gun reform, and social justice. It answers Journal of Public Policy & Marketing’s call for more research in marketing on social entrepreneurship. Consistent with the mission of Transformative Consumer Research to enhance individual and societal well-being, this research explores how the dynamic ecosystem of youth social entrepreneurs empowers them to rise up to transform people, communities, and the future for the better. The authors partnered with 20 established youth social entrepreneurs who have founded social impact initiatives as well as two organizations that support youth social entrepreneurs, Ashoka and Future Coalition, to develop a framework for understanding the ecosystem that encourages youth social entrepreneurs to enhance people’s well-being and make the world a better place. This framework integrates the experiences of these youth social entrepreneur partners and extant literature in marketing and related disciplines to provide guidance that can help researchers, policy makers, educators, and parents design an environment to support the success of youth social entrepreneurs.

Original languageEnglish
Pages (from-to)206-225
Number of pages20
JournalJournal of Public Policy and Marketing
Volume40
Issue number2
DOIs
StatePublished - Apr 2021

Bibliographical note

Publisher Copyright:
© American Marketing Association 2020.

Keywords

  • Transformative Consumer Research
  • mindset
  • social entrepreneurship
  • social impact
  • youth social entrepreneur

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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