Growers’ preferences for a number of marketing contract attributes, as well as the effect of growers’ risk aversion levels on the choice of marketing contracts, were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated to wholesale tomato growers. The findings validate the transaction cost hypothesis and indicate heterogeneity in preferences. On the other hand, risk preferences had limited impact on contract choice.
|Number of pages||18|
|State||Published - Jun 1 2016|
Bibliographical notePublisher Copyright:
© 2015 Wiley Periodicals, Inc.
ASJC Scopus subject areas
- Food Science
- Geography, Planning and Development
- Animal Science and Zoology
- Agronomy and Crop Science
- Economics and Econometrics