Risk Preferences, Transaction Costs, and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers

Michael Vassalos, Wuyang Hu, Timothy Woods, Jack Schieffer, Carl Dillon

Research output: Contribution to journalArticlepeer-review

18 Scopus citations

Abstract

Growers’ preferences for a number of marketing contract attributes, as well as the effect of growers’ risk aversion levels on the choice of marketing contracts, were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated to wholesale tomato growers. The findings validate the transaction cost hypothesis and indicate heterogeneity in preferences. On the other hand, risk preferences had limited impact on contract choice.

Original languageEnglish
Pages (from-to)379-396
Number of pages18
JournalAgribusiness
Volume32
Issue number3
DOIs
StatePublished - Jun 1 2016

Bibliographical note

Publisher Copyright:
© 2015 Wiley Periodicals, Inc.

ASJC Scopus subject areas

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics

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