Risk Preferences, Transaction Costs, and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers

Michael Vassalos; Wuyang Hu; Timothy Woods; Jack Schieffer; Carl Dillon

doi:10.1002/agr.21450

Risk Preferences, Transaction Costs, and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers

Michael Vassalos, Wuyang Hu, Timothy Woods, Jack Schieffer, Carl Dillon

Agricultural Economics

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Abstract

Growers’ preferences for a number of marketing contract attributes, as well as the effect of growers’ risk aversion levels on the choice of marketing contracts, were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated to wholesale tomato growers. The findings validate the transaction cost hypothesis and indicate heterogeneity in preferences. On the other hand, risk preferences had limited impact on contract choice.

Original language	English
Pages (from-to)	379-396
Number of pages	18
Journal	Agribusiness
Volume	32
Issue number	3
DOIs	https://doi.org/10.1002/agr.21450
State	Published - Jun 1 2016

Bibliographical note

Publisher Copyright:
© 2015 Wiley Periodicals, Inc.

ASJC Scopus subject areas

Food Science
Geography, Planning and Development
Animal Science and Zoology
Agronomy and Crop Science
Economics and Econometrics

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Risk Preferences, Transaction Costs, and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers

Abstract

Bibliographical note

ASJC Scopus subject areas

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