Risk Preferences, Transaction Costs, and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers

Michael Vassalos; Wuyang Hu; Timothy Woods; Jack Schieffer; Carl Dillon

doi:10.1002/agr.21450

Risk Preferences, Transaction Costs, and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers

Michael Vassalos, Wuyang Hu, Timothy Woods, Jack Schieffer, Carl Dillon

Agricultural Economics

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

Abstract

Growers’ preferences for a number of marketing contract attributes, as well as the effect of growers’ risk aversion levels on the choice of marketing contracts, were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated to wholesale tomato growers. The findings validate the transaction cost hypothesis and indicate heterogeneity in preferences. On the other hand, risk preferences had limited impact on contract choice.

Original language	English
Pages (from-to)	379-396
Number of pages	18
Journal	Agribusiness
Volume	32
Issue number	3
DOIs	https://doi.org/10.1002/agr.21450
State	Published - Jun 1 2016

Bibliographical note

Publisher Copyright:
© 2015 Wiley Periodicals, Inc.

ASJC Scopus subject areas

Food Science
Geography, Planning and Development
Animal Science and Zoology
Agronomy and Crop Science
Economics and Econometrics

Access to Document

10.1002/agr.21450

Cite this

@article{7df92f1d4f2841ed968f80867e9cd88f,

title = "Risk Preferences, Transaction Costs, and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers",

abstract = "Growers{\textquoteright} preferences for a number of marketing contract attributes, as well as the effect of growers{\textquoteright} risk aversion levels on the choice of marketing contracts, were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated to wholesale tomato growers. The findings validate the transaction cost hypothesis and indicate heterogeneity in preferences. On the other hand, risk preferences had limited impact on contract choice.",

author = "Michael Vassalos and Wuyang Hu and Timothy Woods and Jack Schieffer and Carl Dillon",

note = "Publisher Copyright: {\textcopyright} 2015 Wiley Periodicals, Inc.",

year = "2016",

month = jun,

day = "1",

doi = "10.1002/agr.21450",

language = "English",

volume = "32",

pages = "379--396",

number = "3",

}

TY - JOUR

T1 - Risk Preferences, Transaction Costs, and Choice of Marketing Contracts

T2 - Evidence from a Choice Experiment with Fresh Vegetable Producers

AU - Vassalos, Michael

AU - Hu, Wuyang

AU - Woods, Timothy

AU - Schieffer, Jack

AU - Dillon, Carl

PY - 2016/6/1

Y1 - 2016/6/1

N2 - Growers’ preferences for a number of marketing contract attributes, as well as the effect of growers’ risk aversion levels on the choice of marketing contracts, were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated to wholesale tomato growers. The findings validate the transaction cost hypothesis and indicate heterogeneity in preferences. On the other hand, risk preferences had limited impact on contract choice.

AB - Growers’ preferences for a number of marketing contract attributes, as well as the effect of growers’ risk aversion levels on the choice of marketing contracts, were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated to wholesale tomato growers. The findings validate the transaction cost hypothesis and indicate heterogeneity in preferences. On the other hand, risk preferences had limited impact on contract choice.

UR - http://www.scopus.com/inward/record.url?scp=84951765287&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84951765287&partnerID=8YFLogxK

U2 - 10.1002/agr.21450

DO - 10.1002/agr.21450

M3 - Article

AN - SCOPUS:84951765287

SN - 0742-4477

VL - 32

SP - 379

EP - 396

JO - Agribusiness

JF - Agribusiness

IS - 3

ER -

Risk Preferences, Transaction Costs, and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers

Abstract

Bibliographical note

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this