Social media provides athletes an efficient platform on which to build and maintain their online image. Applying the self-representation theory of Goffman (1959), this study explored the gendered differences between the self-portrayals of U.S. and Chinese athletes. Findings suggest that hegemonic gender norms still had a strong hold on Chinese athletes’ self-disclosure, whereas minimal gender differences emerged between male and female U.S. athletes. Results suggested that cultural background had a substantial impact on self-representation for all participants. Although athletes might claim agency when presenting themselves on social media, the practice of self-portrayal should be examined within specific cultural contexts.
|Number of pages||17|
|Journal||Journal of Broadcasting and Electronic Media|
|State||Published - Apr 3 2019|
Bibliographical notePublisher Copyright:
© 2019, © 2019 Broadcast Education Association.
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