The purpose of this study is to explore Chinese and U.S. athlete self-presentation in the 2020 Tokyo Olympics. By examining 1200 photographs posted by Olympians on social media, this study finds that (a) male athletes feature themselves in more revealing clothes than female athletes, (b) Chinese athletes actively show more nationalistic notions compared to their U.S. counterparts, and (c) U.S. female athletes are involved in more subordinating behaviors than Chinese female athletes. This study underlines how the intersection of gender, nationalism, and culture influences athlete social media self-presentation in the global pandemic context. Possible explanations and implications are discussed.
|Number of pages||19|
|Journal||Communication and Sport|
|State||Published - Apr 2023|
Bibliographical notePublisher Copyright:
© The Author(s) 2022.
- social media
ASJC Scopus subject areas
- Social Sciences (miscellaneous)