#Selfies With a Mask On: Comparing Self-Presentation of Athletes From the U.S. and China in the 2020 Tokyo Olympics

Qingru Xu, Sitong Guo, Eunhui Kim

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this study is to explore Chinese and U.S. athlete self-presentation in the 2020 Tokyo Olympics. By examining 1200 photographs posted by Olympians on social media, this study finds that (a) male athletes feature themselves in more revealing clothes than female athletes, (b) Chinese athletes actively show more nationalistic notions compared to their U.S. counterparts, and (c) U.S. female athletes are involved in more subordinating behaviors than Chinese female athletes. This study underlines how the intersection of gender, nationalism, and culture influences athlete social media self-presentation in the global pandemic context. Possible explanations and implications are discussed.

Original languageEnglish
Pages (from-to)219-237
Number of pages19
JournalCommunication and Sport
Volume11
Issue number2
DOIs
StatePublished - Apr 2023

Bibliographical note

Publisher Copyright:
© The Author(s) 2022.

Keywords

  • Olympics
  • culture
  • gender
  • nationalism
  • self-presentation
  • social media

ASJC Scopus subject areas

  • Communication
  • Social Sciences (miscellaneous)

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