TY - JOUR
T1 - Selling with sex in sin city
T2 - The case of the Hard Rock Hotel Casino
AU - Engstrom, Erika
PY - 2007
Y1 - 2007
N2 - The author presents a case tudy of the sexual appeals used in several billboards for the Hard Rock Hotel Casino in Las Vegas, Nevada. In 2004, the Hard Rock paid a $100,000 settlement with the Nevada Gaming Commission for advertising deemed "inappropriate." The author analyzes the messages concerning female nudity and implied sexual activity contained in two billboards cited in the formal complaint, and another billboard that used female same-sex eroticism to promote the Hard Rock as an entertainment experience. The article concludes with a discussion of the deontological concerns warranted by overtly sexual advertising.
AB - The author presents a case tudy of the sexual appeals used in several billboards for the Hard Rock Hotel Casino in Las Vegas, Nevada. In 2004, the Hard Rock paid a $100,000 settlement with the Nevada Gaming Commission for advertising deemed "inappropriate." The author analyzes the messages concerning female nudity and implied sexual activity contained in two billboards cited in the formal complaint, and another billboard that used female same-sex eroticism to promote the Hard Rock as an entertainment experience. The article concludes with a discussion of the deontological concerns warranted by overtly sexual advertising.
KW - Advertising
KW - Billboards
KW - Branding
KW - Case study
KW - Casino
KW - Las Vegas
KW - Sexual appeals
UR - http://www.scopus.com/inward/record.url?scp=67749086472&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=67749086472&partnerID=8YFLogxK
U2 - 10.1300/J057v13n01_11
DO - 10.1300/J057v13n01_11
M3 - Article
AN - SCOPUS:67749086472
SN - 1049-6491
VL - 13
SP - 169
EP - 188
JO - Journal of Promotion Management
JF - Journal of Promotion Management
IS - 1-2
ER -