Abstract
This analysis aims to highlight the impact of the partial employee on the service delivery process. Although the services literature has explored the notion of the partial employee, postmodern thought offers a fresh perspective for further developing the partial employee notion.
Original language | English |
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Title of host publication | Developments in Marketing Science |
Subtitle of host publication | Proceedings of the Academy of Marketing Science |
Pages | 51-55 |
Number of pages | 5 |
DOIs | |
State | Published - 2015 |
Publication series
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN (Print) | 2363-6165 |
ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, The Academy of Marketing Science.
Keywords
- Consumer Research
- Service Customer
- Service Employee
- Service Organization
- Service Quality
ASJC Scopus subject areas
- Marketing
- Strategy and Management