Service Delivery: a Postmodern Perspective

Chris Manolis, Robert D. Winsor, Scott W. Kelley

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations

Abstract

This analysis aims to highlight the impact of the partial employee on the service delivery process. Although the services literature has explored the notion of the partial employee, postmodern thought offers a fresh perspective for further developing the partial employee notion.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
Pages51-55
Number of pages5
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, The Academy of Marketing Science.

Keywords

  • Consumer Research
  • Service Customer
  • Service Employee
  • Service Organization
  • Service Quality

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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