Set the context

Janice W. Fernheimer, Samantha Good

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


In proposing that designers need to set the context, we suggest that making webbased communication engaging requires designers to prepare users for the experience and motivate them to participate by identifying an appropriate context for use, making changes to embed the communication in the context and acknowledging the inherent contextual dynamics. Fernheimer and her team moved through multiple iterations of a wiki for collaboration in pursuit of these goals.

Original languageEnglish
Title of host publicationDesigning for User Engagement on the Web
Subtitle of host publication10 Basic Principles
Number of pages7
ISBN (Electronic)9780203526224
StatePublished - Jan 1 2013

Bibliographical note

Publisher Copyright:
© 2014 Taylor & Francis.

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Social Sciences


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