Abstract
This study examines how the sexual imagery in cigarette magazine advertisements changed as a result of the 1998 Master Settlement Agreement (MSA). After conducting a content analysis of 657 unduplicated cigarette ads from 1994 to 2003, our results revealed that cigarette advertisements featuring suggestive/partially clad female models increased significantly from the pre-MSA period (16.0%) to the post-MSA period (24.9%). In addition, we provide empirical evidence that there was an overall increase in sexually explicit cigarette advertising after the MSA. Several implications for policymakers are discussed in detail.
| Original language | English |
|---|---|
| Pages (from-to) | 747-757 |
| Number of pages | 11 |
| Journal | Health Communication |
| Volume | 25 |
| Issue number | 8 |
| DOIs | |
| State | Published - Dec 2010 |
ASJC Scopus subject areas
- Health(social science)
- Communication