Shaping organizational image-power through images: Case histories of Instagram

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

35 Scopus citations

Abstract

Popular genres of social software increasingly act as regularized discourse within organizations. Recently, image-intensive social software applications have seen rapid adoption as another communicative genre within the ecology of the contemporary organization's social software strategy. These social software genre ecologies may help organizations actively shape what Faber calls image-power, the organization's self-conscious, self-reflective management of public perception and the concomitant shaping of patron identities. This paper proposes and then explores a qualitative coding schema for understanding organizational implementations of Instagram within a prominent news organization, a non-profit, and a for-profit retailer.

Original languageEnglish
Title of host publication2012 IEEE International Professional Communication Conference, IPCC 2012
DOIs
StatePublished - 2012
Event2012 IEEE International Professional Communication Conference, IPCC 2012 - Orlando, FL, United States
Duration: Oct 8 2012Oct 10 2012

Publication series

NameIEEE International Professional Communication Conference
ISSN (Print)2158-091X
ISSN (Electronic)2158-1002

Conference

Conference2012 IEEE International Professional Communication Conference, IPCC 2012
Country/TerritoryUnited States
CityOrlando, FL
Period10/8/1210/10/12

Keywords

  • Humanizing
  • image-power
  • Instagram
  • photo sharing
  • Pinterest
  • qualitative
  • social software

ASJC Scopus subject areas

  • Communication
  • Engineering (all)

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