Social Networks

Andrew Pilny; Aaron Schecter

doi:10.4324/9781003411741-29

Social Networks

Andrew Pilny
, Aaron Schecter

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Scopus citations

Abstract

This chapter explores the intersection of social networks and social cognition. It outlines three key theoretical frameworks: (1) social activation theories (i.e., how cognitive processes shape perceptions of network ties), (2) social selection theories (i.e., how attributes and other ties shape link formation), and (3) social influence theories (i.e., how network position and contagion dynamics affect attitudes and norms). All in all, network connections shape cognition and vice versa in an intricate process. The chapter closes by discussing network interventions targeting central nodes, clusters, and structures to influence norms and attitudes.

Original language	English
Title of host publication	The Routledge Handbook of Communication and Social Cognition
Pages	279-288
Number of pages	10
ISBN (Electronic)	9781040497524
DOIs	https://doi.org/10.4324/9781003411741-29
State	Published - Jan 1 2026

Bibliographical note

Publisher Copyright:
© 2026 selection and editorial matter, Torsten Reimer, Lyn M. van Swol, and Arnd Florack; individual chapters, the contributors.

ASJC Scopus subject areas

General Social Sciences
General Arts and Humanities
General Psychology
General Neuroscience
General Business, Management and Accounting

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10.4324/9781003411741-29

Cite this

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Social Networks

Abstract

Bibliographical note

ASJC Scopus subject areas

Access to Document

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