TY - JOUR
T1 - Sometimes a Cigar [Magazine] is More Than Just a Cigar [Magazine]
T2 - Pro-Smoking Arguments in Cigar Aficionado, 1992-2000
AU - DeSantis, Alan D.
AU - Morgan, Susan E.
PY - 2003
Y1 - 2003
N2 - Since its first issue in 1992, few periodicals have enjoyed the rapid growth and international popularity of Cigar Aficionado. Although the magazine professes to simply celebrate "the good life and the joys of cigar smoking," we argue that it serves a more insidious function; specifically, the periodical supplies readers with 7 persuasive strategies aimed at rebuking dominant anti-smoking health assertions: (a) the cigars-are-not-cigarettes argument, (b) the life-is-dangerous argument, (c) the health-benefits argument, (d) the moderation argument, (e) the old-smokers argument, (f) the bad-science argument, and (g) the good-science argument. These pro-smoking arguments ultimately serve to relieve the cognitive dissonance associated with the consumption of a potentially deadly product and to maintain a loyal readership, free from guilt or anxiety.
AB - Since its first issue in 1992, few periodicals have enjoyed the rapid growth and international popularity of Cigar Aficionado. Although the magazine professes to simply celebrate "the good life and the joys of cigar smoking," we argue that it serves a more insidious function; specifically, the periodical supplies readers with 7 persuasive strategies aimed at rebuking dominant anti-smoking health assertions: (a) the cigars-are-not-cigarettes argument, (b) the life-is-dangerous argument, (c) the health-benefits argument, (d) the moderation argument, (e) the old-smokers argument, (f) the bad-science argument, and (g) the good-science argument. These pro-smoking arguments ultimately serve to relieve the cognitive dissonance associated with the consumption of a potentially deadly product and to maintain a loyal readership, free from guilt or anxiety.
UR - http://www.scopus.com/inward/record.url?scp=0242543386&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0242543386&partnerID=8YFLogxK
U2 - 10.1207/S15327027HC1504_05
DO - 10.1207/S15327027HC1504_05
M3 - Article
C2 - 14557079
AN - SCOPUS:0242543386
SN - 1041-0236
VL - 15
SP - 457
EP - 480
JO - Health Communication
JF - Health Communication
IS - 4
ER -