Sponsorships in Sports Marketing: Some Propositions

L. W. Turley; Scott W. Kelley

doi:10.1007/978-3-319-13078-1_119

Sponsorships in Sports Marketing: Some Propositions

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Sponsorships of sporting events have experienced phenomenal growth in recent years. Yet, very little research attention has been devoted to this widely used promotional tool. We first briefly clarify the phenomenon of sport sponsorship, and then provide propositions concerning areas of interest that researchers may wish to pursue. In doing so, we point out existing gaps in the sports sponsorship literature and present propositions delineating possible foci of future research.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Pages	390-396
Number of pages	7
DOIs	https://doi.org/10.1007/978-3-319-13078-1_119
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Australian Football League
Brand Personality
Commercial Firm
Sponsorship Research
Sport Organization

ASJC Scopus subject areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-13078-1_119

Cite this

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KW - Sport Organization

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ER -

Sponsorships in Sports Marketing: Some Propositions

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this