Sports Marketing: Services Marketing 20 Years Later?

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

As the body of sports marketing literature grows and the field of sports marketing develops, it seems particularly appropriate to look back on lessons learned from other recently developed fields within the marketing discipline. A look back at events and occurrences in other fields within the discipline of marketing that have successfully developed in recent years should be particularly helpful to marketing academicians working in the field of sports marketing. One such field within the marketing discipline is the field of services marketing.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
Pages265
Number of pages1
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

  • Helpful Insight
  • Marketing Discipline
  • Marketing Literature
  • Service Market
  • Service Marketing

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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