Sports Marketing: Services Marketing 20 Years Later?

Scott W. Kelley

doi:10.1007/978-3-319-11927-4_89

Sports Marketing: Services Marketing 20 Years Later?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

As the body of sports marketing literature grows and the field of sports marketing develops, it seems particularly appropriate to look back on lessons learned from other recently developed fields within the marketing discipline. A look back at events and occurrences in other fields within the discipline of marketing that have successfully developed in recent years should be particularly helpful to marketing academicians working in the field of sports marketing. One such field within the marketing discipline is the field of services marketing.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Pages	265
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-11927-4_89
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Helpful Insight
Marketing Discipline
Marketing Literature
Service Market
Service Marketing

ASJC Scopus subject areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-11927-4_89

Cite this

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Sports Marketing: Services Marketing 20 Years Later?

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this