Sports on traditional and newer digital media: Is there really a fight for fans?

Walter Gantz, Nicky Lewis

Research output: Contribution to journalArticlepeer-review

44 Scopus citations


In this essay, we examine a series of platform, content, reception, and lifestyle factors likely to shape sports fans' use of traditional and newer digital media. Because of signal fidelity, screen size, presence, and the rights to air top-tier sports events, television is likely to remain the medium of choice for fans ready to watch live sports. Fans will use newer media, with their interactive options and affordance of agency to supplement and enhance their viewing experience. Although traditional and newer media are competing for fan attention and advertising dollars, use of these media for live sports is not a zero-sum game. This may not be the case for sports journalism and related programming about sports where, over time, fans may turn to newer media at the expense of the old.

Original languageEnglish
Pages (from-to)760-768
Number of pages9
JournalTelevision and New Media
Issue number8
StatePublished - Dec 26 2014

Bibliographical note

Publisher Copyright:
© The Author(s) 2014.


  • agency
  • digital media
  • sports content
  • sports fans
  • technological affordances
  • television

ASJC Scopus subject areas

  • Cultural Studies
  • Visual Arts and Performing Arts


Dive into the research topics of 'Sports on traditional and newer digital media: Is there really a fight for fans?'. Together they form a unique fingerprint.

Cite this