State versus professional: A case study of how Chinese new media construct elite female athletes

Qingru Xu, Peggy J. Kreshel

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

In this case study, the authors examined media representations of two Chinese female athletes—state athlete Ding Ning and professional athlete Li Na—in China, a nation undergoing social transformation and a sport-reform initiative. Analyzing stories from two Chinese web portals (i.e., Sina and Tencent), the authors analyzed how (a) gender, (b) nationalism, and (c) the individualism–collectivism continuum entered into media representations of these two female athletes. Notable differences emerged in all three conceptual areas. A fourth theme, which the authors have identified as the commercialized athlete, also emerged. Possible explanations and implications are discussed.

Original languageEnglish
Pages (from-to)131-150
Number of pages20
JournalInternational Journal of Sport Communication
Volume14
Issue number1
DOIs
StatePublished - 2020

Bibliographical note

Publisher Copyright:
© 2021 Human Kinetics, Inc.

Keywords

  • Chinese sports media
  • Gender
  • Individualism
  • Nationalism
  • Textual analysis

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Tourism, Leisure and Hospitality Management

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