Statements versus reality: How multiple stakeholders perpetuate racial inequality in intercollegiate athletic leadership

Carter A. Rockhill, Jonathan E. Howe, Kwame J.A. Agyemang

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

The lack of racial diversity, equity, and inclusion in leadership positions is an ongoing issue in intercollegiate athletics. The purpose of this study was to analyze the mission, vision, and diversity, equity, and inclusion statements of Power 5 athletic departments and their affiliated universities regarding racial diversity and inclusion to better understand how these two stakeholders work in unison or isolation when creating racially diverse environments. The authors utilized an innovative lens, which merges critical race theory with institutional theory to center race and racism while evaluating how these institutional logics interact in practice. The data show that Power 5 institutions maintain a lack of racial diversity through cultures and mission statements that omit diverse values, create symbolic statements, or lack meaning in creating a diverse reality.

Original languageEnglish
Pages (from-to)398-427
Number of pages30
JournalInternational Journal of Sport Communication
Volume14
Issue number3
DOIs
StatePublished - Sep 2021

Bibliographical note

Publisher Copyright:
© 2021 Human Kinetics, Inc.

Keywords

  • Critical race theory
  • Institutional theory
  • Mission statements
  • Racial diversity

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Tourism, Leisure and Hospitality Management

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