TY - JOUR
T1 - Stigma and efficacy beliefs regarding opioid use disorder treatment and naloxone in communities participating in the HEALing Communities Study intervention
AU - Lewis, Nicky
AU - Eggleston, Barry
AU - Chandler, Redonna K.
AU - Goddard-Eckrich, Dawn
AU - Luster, Jamie E.
AU - Beard, Dacia D.
AU - Rodgers, Emma
AU - Chahine, Rouba
AU - Westgate, Philip M.
AU - Benjamin, Shoshana N.
AU - Holloway, Ja Nae
AU - Clarke, Thomas
AU - Lefebvre, R. Craig
AU - Stein, Michael D.
AU - Helme, Donald W.
AU - Reynolds, Jennifer
AU - Walsh, Sharon L.
AU - Freedman, Darcy
AU - El-Bassel, Nabila
AU - Stephens, Kara
AU - Silwal, Anita
AU - Lofwall, Michelle
AU - Childerhose, Janet E.
AU - Surratt, Hilary L.
AU - Crockett, Brooke N.
AU - Farmer, Amy L.
AU - David, James L.
AU - Fanucchi, Laura
AU - Harness, Judy
AU - Wilburn, Ben
AU - Bursey, Kelli
AU - Mattson, Kristin
AU - Mann, Sarah
AU - Jackson, Rebecca D.
AU - Shadwick, Aimee
AU - Calver, Katherine
AU - Chassler, Deborah
AU - Kimball, Jennifer
AU - Regan, Nancy
AU - Samet, Jeffrey H.
AU - Sword-Cruz, Rachel
AU - Slater, Michael D.
N1 - Publisher Copyright:
This is an open access article, free of all copyright, and may be freely reproduced, distributed, transmitted, modified, built upon, or otherwise used by anyone for any lawful purpose. The work is made available under the Creative Commons CC0 public domain dedication.
PY - 2024/12
Y1 - 2024/12
N2 - Background The HEALing Communities Study (HCS) included health campaigns as part of a community-engaged intervention to reduce opioid-related overdose deaths in 67 highly impacted communities across Kentucky, Massachusetts, New York, and Ohio. Five campaigns were developed with community input to provide information on opioid use disorder (OUD) and overdose prevention, reduce stigma, and build demand for evidence-based practices (EBPs). An evaluation examined the recognition of campaign messages about naloxone and whether stigma and efficacy beliefs regarding OUD treatment and naloxone changed in HCS intervention communities. Methods Data were collected through surveys offered on Facebook/Instagram to members of communities participating in the HCS intervention and wait-list control communities. Results Participants in HCS intervention communities reported a reduction in stigma regarding OUD and increased efficacy beliefs regarding naloxone associated with recognition of campaign messages. However, this finding is cautiously interpreted as there was no clear evidence for recognition differences between the treatment/control conditions. Conclusion Study findings indicate associations between campaign message recognition and positive outcomes. Results also highlight possible challenges concerning evaluations of social media campaigns using conventional evaluation techniques.
AB - Background The HEALing Communities Study (HCS) included health campaigns as part of a community-engaged intervention to reduce opioid-related overdose deaths in 67 highly impacted communities across Kentucky, Massachusetts, New York, and Ohio. Five campaigns were developed with community input to provide information on opioid use disorder (OUD) and overdose prevention, reduce stigma, and build demand for evidence-based practices (EBPs). An evaluation examined the recognition of campaign messages about naloxone and whether stigma and efficacy beliefs regarding OUD treatment and naloxone changed in HCS intervention communities. Methods Data were collected through surveys offered on Facebook/Instagram to members of communities participating in the HCS intervention and wait-list control communities. Results Participants in HCS intervention communities reported a reduction in stigma regarding OUD and increased efficacy beliefs regarding naloxone associated with recognition of campaign messages. However, this finding is cautiously interpreted as there was no clear evidence for recognition differences between the treatment/control conditions. Conclusion Study findings indicate associations between campaign message recognition and positive outcomes. Results also highlight possible challenges concerning evaluations of social media campaigns using conventional evaluation techniques.
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U2 - 10.1371/journal.pone.0308965
DO - 10.1371/journal.pone.0308965
M3 - Article
C2 - 39630633
AN - SCOPUS:85211025742
SN - 1932-6203
VL - 19
JO - PLoS ONE
JF - PLoS ONE
IS - 12
M1 - e0308965
ER -