Abstract
This special issue of Journal of Global Fashion Marketing is titled “Sustainability and Management in Fashion, Design, and Culture”. Sustainability is a multi-dimensional issue that requires a more complex and holistic understanding of humans and their lives. Since the early 1990s, sustainability has been included in studies of fashion, design and culture in various ways. These four articles represent the broad range of research being conducted by global researchers who focus on sustainability. The articles, providing insights into consumers’ knowledge, attitude, behavior and perceptions toward sustainable products, will increase practitioners’ and academic researchers’ understanding of effective marketing and merchandising practices related to sustainable products.
| Original language | English |
|---|---|
| Pages (from-to) | 73-75 |
| Number of pages | 3 |
| Journal | Journal of Global Fashion Marketing |
| Volume | 7 |
| Issue number | 2 |
| DOIs | |
| State | Published - Apr 2 2016 |
Bibliographical note
Publisher Copyright:© 2016 Korean Scholars of Marketing Science.
Keywords
- Sustainability
- environmental design
- fair trade
- green consumer
- sustainable fashion
ASJC Scopus subject areas
- Cultural Studies
- Strategy and Management
- Marketing
- Management of Technology and Innovation