Technology acceptance model: investigating students’ intentions toward adoption of immersive 360° videos for public speaking rehearsals

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18 Scopus citations

Abstract

Given the opportunities new technologies afford students and instructors, this mixed methods, longitudinal study examined factors impacting college students’ behavioral intentions for adopting virtual reality (VR) headsets and 360° video for public speaking rehearsals. Using the technology acceptance model, quantitative findings suggest that both the perceived usefulness of these technologies for rehearsing final speech assignments and VR anxiety influence students’ behavioral intentions to personally adopt VR technology and 360° video or recommend its adoption to communication centers, friends, or other instructors. Qualitatively, students discussed perceived usefulness, as well as positive and negative emotional reactions, which may act as additional facilitators and inhibitors to technology adoption. Based on our findings, conclusions and implications are suggested for those interested in adopting VR headsets and 360° video for public speaking rehearsals.

Original languageEnglish
Pages (from-to)1-19
Number of pages19
JournalCommunication Education
DOIs
StatePublished - 2020

Bibliographical note

Publisher Copyright:
© 2020, © 2020 National Communication Association.

Keywords

  • 360° video
  • public speaking
  • technology acceptance model
  • technology adoption
  • virtual reality

ASJC Scopus subject areas

  • Communication
  • Education
  • Language and Linguistics

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