Testing the Limits of Inoculation-Generated Resistance

Bobi Ivanov, Kimberly A. Parker, Lindsay L. Dillingham

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Abstract

This investigation explored three issues relevant to inoculation theory’s function. First, the stamina of inoculation-generated resistance was examined at 2-, 4-, and 6-week time intervals between treatment and persuasive attack. Second, inoculation and attack messages as booster treatments were compared. Finally, this study tested the ability of inoculation-generated resistance to withstand three persuasive attacks. Results from a 230-participant five-phase experiment indicate erosion of generated resistance with a longer time delay. However, booster treatments in the form of a second inoculation message demonstrate potential to lengthen the inoculation effect. In addition, generated resistance remained after three persuasive attacks.

Original languageEnglish
Pages (from-to)648-665
Number of pages18
JournalWestern Journal of Communication
Volume82
Issue number5
DOIs
StatePublished - Oct 20 2018

Bibliographical note

Publisher Copyright:
© 2018, © 2018 Western States Communication Association.

Keywords

  • Attitude Change
  • Boosters
  • Inoculation
  • Multiple Attacks
  • Resistance

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics

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