Abstract
This investigation explored three issues relevant to inoculation theory’s function. First, the stamina of inoculation-generated resistance was examined at 2-, 4-, and 6-week time intervals between treatment and persuasive attack. Second, inoculation and attack messages as booster treatments were compared. Finally, this study tested the ability of inoculation-generated resistance to withstand three persuasive attacks. Results from a 230-participant five-phase experiment indicate erosion of generated resistance with a longer time delay. However, booster treatments in the form of a second inoculation message demonstrate potential to lengthen the inoculation effect. In addition, generated resistance remained after three persuasive attacks.
| Original language | English |
|---|---|
| Pages (from-to) | 648-665 |
| Number of pages | 18 |
| Journal | Western Journal of Communication |
| Volume | 82 |
| Issue number | 5 |
| DOIs | |
| State | Published - Oct 20 2018 |
Bibliographical note
Publisher Copyright:© 2018, © 2018 Western States Communication Association.
Keywords
- Attitude Change
- Boosters
- Inoculation
- Multiple Attacks
- Resistance
ASJC Scopus subject areas
- Communication
- Language and Linguistics