TY - JOUR
T1 - The aesthetic dimensions of U.S. and South Korean responses to web home pages
T2 - A cross-cultural comparison
AU - Faiola, Anthony
AU - Ho, Chin Chang
AU - Tarrant, Mark D.
AU - Macdorman, Karl F.
PY - 2011/1/16
Y1 - 2011/1/16
N2 - Culturally influenced preferences in website aesthetics is a topic often neglected by scholars in human-computer interaction. Kim, Lee, and Choi (2003) identified aesthetic design factors of web home pages that elicited particular responses in South Korean web users based on 13 secondary emotional dimensions. This study extends Kim et al.'s work to U.S. participants, comparing the original South Korean findings with U.S. findings. Results show that U.S. participants reliably applied translations of the emotional adjectives used in the South Korean study to the home pages. However, factor analysis revealed that the aesthetic perceptions of U.S. and South Korean participants formed different aesthetic dimensions composed of different sets of emotional adjectives, suggesting that U.S. and South Korean people perceive the aesthetics of home pages differently. These results indicate that website aesthetics can vary significantly between cultures.
AB - Culturally influenced preferences in website aesthetics is a topic often neglected by scholars in human-computer interaction. Kim, Lee, and Choi (2003) identified aesthetic design factors of web home pages that elicited particular responses in South Korean web users based on 13 secondary emotional dimensions. This study extends Kim et al.'s work to U.S. participants, comparing the original South Korean findings with U.S. findings. Results show that U.S. participants reliably applied translations of the emotional adjectives used in the South Korean study to the home pages. However, factor analysis revealed that the aesthetic perceptions of U.S. and South Korean participants formed different aesthetic dimensions composed of different sets of emotional adjectives, suggesting that U.S. and South Korean people perceive the aesthetics of home pages differently. These results indicate that website aesthetics can vary significantly between cultures.
UR - http://www.scopus.com/inward/record.url?scp=78751495156&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=78751495156&partnerID=8YFLogxK
U2 - 10.1080/10447318.2011.537173
DO - 10.1080/10447318.2011.537173
M3 - Article
AN - SCOPUS:78751495156
SN - 1044-7318
VL - 27
SP - 131
EP - 150
JO - International Journal of Human-Computer Interaction
JF - International Journal of Human-Computer Interaction
IS - 2
ER -