TY - JOUR
T1 - The conundrum of the timing of counterarguing effects in resistance
T2 - Strategies to boost the persistence of counterarguing output
AU - Pfau, Michael
AU - Compton, Joshua
AU - Parker, Kimberly A.
AU - An, Chasu
AU - Wittenberg, Elaine M.
AU - Ferguson, Monica
AU - Horton, Heather
AU - Malyshev, Yuri
N1 - Copyright:
Copyright 2019 Elsevier B.V., All rights reserved.
PY - 2006/5
Y1 - 2006/5
N2 - This study examined the timing of counterarguing effects in resistance. Specifically, it investigated the persistence of counterarguing output in resistance across time and explored inoculation message strategies designed to boost the persistence of counterarguing. Results indicated that contrary to what one might expect, the counterarguing output elicited by inoculation treatments was stable across time. The counterarguing output did not increase in the days following treatment, suggesting that inoculation messages require a minimal delay following recipient exposure to elicit counterarguing output, and it proved to be surprisingly robust across time, sustaining itself for much longer periods than early inoculation research had intimated. Also, the results revealed that inoculation-different treatments and reinforcement (booster) messages boost the persistence of the counterarguing output over time. Inoculation-same treatments were initially best in generating counterarguing output, but their effects deteriorated over time. By contrast, inoculation-different messages emerged as being superior in sustaining counterarguing output. Finally, reinforcement messages, administered from five to twenty-one days following inoculation, sustained counterarguing output for as long 44 days.
AB - This study examined the timing of counterarguing effects in resistance. Specifically, it investigated the persistence of counterarguing output in resistance across time and explored inoculation message strategies designed to boost the persistence of counterarguing. Results indicated that contrary to what one might expect, the counterarguing output elicited by inoculation treatments was stable across time. The counterarguing output did not increase in the days following treatment, suggesting that inoculation messages require a minimal delay following recipient exposure to elicit counterarguing output, and it proved to be surprisingly robust across time, sustaining itself for much longer periods than early inoculation research had intimated. Also, the results revealed that inoculation-different treatments and reinforcement (booster) messages boost the persistence of the counterarguing output over time. Inoculation-same treatments were initially best in generating counterarguing output, but their effects deteriorated over time. By contrast, inoculation-different messages emerged as being superior in sustaining counterarguing output. Finally, reinforcement messages, administered from five to twenty-one days following inoculation, sustained counterarguing output for as long 44 days.
KW - Counterarguing
KW - Inoculation
KW - Resistance
UR - http://www.scopus.com/inward/record.url?scp=38349159107&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=38349159107&partnerID=8YFLogxK
U2 - 10.1080/01463370600650845
DO - 10.1080/01463370600650845
M3 - Article
AN - SCOPUS:38349159107
SN - 0146-3373
VL - 54
SP - 143
EP - 156
JO - Communication Quarterly
JF - Communication Quarterly
IS - 2
ER -