TY - JOUR
T1 - The Development and Validation of a Coding Protocol to Measure Change in Tobacco-Control Newspaper Coverage
AU - Helme, Donald W.
AU - Borland, Ron
AU - Young, Walter
AU - Nycum, Colleen
AU - Buller, David B.
PY - 2006/1
Y1 - 2006/1
N2 - The national ASSIST newspaper coding protocol model was used as a template to adapt a system for measuring tobacco-related newspaper coverage in Colorado newspapers. Over a 3-month period, tobacco-related articles were clipped from 180 daily and weekly newspapers. Variables coded included adaptations of the original ASSIST categories. During development and testing, additional variables were added to make the protocol more comprehensive and sensitive to tobacco policy media coverage. Intercoder reliabilities were calculated for all nonstatic variables using Cohen's kappa. Disagreements were resolved through group discussions. Two rounds of testing achieved ratings above.70 for all variables. The protocol improves dramatically upon the ASSIST model by providing greater breadth and depth of analysis and more sensitivity to the nuances of newspaper coverage of tobacco-related issues. Given its simplicity, the protocol could also prove valuable for antitobacco advocacy groups who wish to track the changes in public and media opinions.
AB - The national ASSIST newspaper coding protocol model was used as a template to adapt a system for measuring tobacco-related newspaper coverage in Colorado newspapers. Over a 3-month period, tobacco-related articles were clipped from 180 daily and weekly newspapers. Variables coded included adaptations of the original ASSIST categories. During development and testing, additional variables were added to make the protocol more comprehensive and sensitive to tobacco policy media coverage. Intercoder reliabilities were calculated for all nonstatic variables using Cohen's kappa. Disagreements were resolved through group discussions. Two rounds of testing achieved ratings above.70 for all variables. The protocol improves dramatically upon the ASSIST model by providing greater breadth and depth of analysis and more sensitivity to the nuances of newspaper coverage of tobacco-related issues. Given its simplicity, the protocol could also prove valuable for antitobacco advocacy groups who wish to track the changes in public and media opinions.
KW - coding
KW - newspaper
KW - policy
KW - tobacco
UR - http://www.scopus.com/inward/record.url?scp=33645058201&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33645058201&partnerID=8YFLogxK
U2 - 10.1177/1524839904266798
DO - 10.1177/1524839904266798
M3 - Article
C2 - 2006094593
AN - SCOPUS:33645058201
SN - 1524-8399
VL - 7
SP - 103
EP - 109
JO - Health Promotion Practice
JF - Health Promotion Practice
IS - 1
ER -
