The differential roles of brand credibility and brand prestige in consumer brand choice

Tae Hyun Baek, Jooyoung Kim, Jay Hyunjae Yu

Research output: Contribution to journalArticlepeer-review

306 Scopus citations

Fingerprint

Dive into the research topics of 'The differential roles of brand credibility and brand prestige in consumer brand choice'. Together they form a unique fingerprint.

Social Sciences

Psychology