The Education Service Encounter: The Socialization of Students

K. Douglas Hoffman, Scott W. Kelley

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

The purpose of this article is to examine and discuss the organizational socialization process as it applies to students. An organizational stage model is presented and tested empirically in the context of marketing education using a sample of students. Implications for marketing educators are presented and discussed.

Original languageEnglish
Pages (from-to)67-77
Number of pages11
JournalJournal of Marketing Education
Volume13
Issue number2
DOIs
StatePublished - Aug 1991

ASJC Scopus subject areas

  • Education
  • Marketing

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