The Education Service Encounter: The Socialization of Students

K. Douglas Hoffman; Scott W. Kelley

doi:10.1177/027347539101300210

The Education Service Encounter: The Socialization of Students

K. Douglas Hoffman, Scott W. Kelley

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

The purpose of this article is to examine and discuss the organizational socialization process as it applies to students. An organizational stage model is presented and tested empirically in the context of marketing education using a sample of students. Implications for marketing educators are presented and discussed.

Original language	English
Pages (from-to)	67-77
Number of pages	11
Journal	Journal of Marketing Education
Volume	13
Issue number	2
DOIs	https://doi.org/10.1177/027347539101300210
State	Published - Aug 1991

ASJC Scopus subject areas

Education
Marketing

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title = "The Education Service Encounter: The Socialization of Students",

abstract = "The purpose of this article is to examine and discuss the organizational socialization process as it applies to students. An organizational stage model is presented and tested empirically in the context of marketing education using a sample of students. Implications for marketing educators are presented and discussed.",

author = "Hoffman, \{K. Douglas\} and Kelley, \{Scott W.\}",

year = "1991",

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The Education Service Encounter: The Socialization of Students

Abstract

ASJC Scopus subject areas

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