Abstract
The purpose of this article is to examine and discuss the organizational socialization process as it applies to students. An organizational stage model is presented and tested empirically in the context of marketing education using a sample of students. Implications for marketing educators are presented and discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 67-77 |
| Number of pages | 11 |
| Journal | Journal of Marketing Education |
| Volume | 13 |
| Issue number | 2 |
| DOIs | |
| State | Published - Aug 1991 |
ASJC Scopus subject areas
- Education
- Marketing