Travelers prefer a local and non-fragmented travel experience. Tourism small and medium enterprises (TSMEs) are considered to be difficult to develop those innovative services because they are limited by the tourism resources they have. However, having tourism resources might not a source of competitive advantage, but the competence to use them. Thus, this study explores the contribution of tourism core competence to promoting entrepreneurial orientation and service innovation performance. A total of 178 TSMEs were sampled. The findings indicated that the innovation and risk-taking mediate the effects of tourism core competence on service innovation performance, whereas proactiveness does not.
|Number of pages
|Asia Pacific Journal of Tourism Research
|Published - Feb 1 2020
Bibliographical noteFunding Information:
This work was supported by Ministry of Science and Technology, Taiwan [grant number MOST 106-2410-H-468-021, MOST 107-2811-H-006-009, MOST-108-2811-H-006-504].
- Tourism core competence
- entrepreneurial orientation
- resource-based view
- risk taking
- service innovation
- service innovation performance
- tourism small and medium enterprise
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management