The effects of interactive news presentation on perceived user satisfaction of online community newspapers

Deborah S. Chung, Seungahn Nah

Research output: Contribution to journalArticlepeer-review

59 Scopus citations

Abstract

Using a statewide, Web-based survey, this study examines the associations between online community news audiences' uses of interactive features offered in various news presentations and the perceived satisfaction of community news sites. In addition, the study aims to identify associations between different types of interactive news presentation styles and levels of satisfaction. Results indicate that use of interactive features is positively associated with perceived satisfaction with the exception of forums and Q&A features. Results also reveal that customization features, such as content submissions, letter-to-the-editor, and e-mail byline links, are the sole significant positive predictor of perceived satisfaction toward community news sites.

Original languageEnglish
Pages (from-to)855-874
Number of pages20
JournalJournal of Computer-Mediated Communication
Volume14
Issue number4
DOIs
StatePublished - Jul 2009

Keywords

  • Community newspapers
  • Customization
  • Interactive features
  • Interactivity
  • Perceived satisfaction

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications

Cite this