TY - JOUR
T1 - The General Content of Postinoculation Talk
T2 - Recalled Issue-Specific Conversations Following Inoculation Treatments
AU - Ivanov, Bobi
AU - Sims, Jeanetta D.
AU - Compton, Josh
AU - Miller, Claude H.
AU - Parker, Kimberly A.
AU - Parker, James L.
AU - Harrison, Kylie J.
AU - Averbeck, Joshua M.
N1 - Publisher Copyright:
© Western States Communication Association.
PY - 2015/3/15
Y1 - 2015/3/15
N2 - For much of inoculation theory's 50-year history, research has focused on intrapersonal processes of resistance such as threat and subvocal counterarguing. More recently, attention has shifted to interpersonal processes of inoculation-conferred resistance, specifically, postinoculation talk (PIT). This study examined the substance of PIT, and how people may talk to one another for reassurance and advocacy following an inoculation. Findings indicate advocacy attempts were significantly greater within the inoculation condition. Those inoculated were more likely to a) pass along material included in the inoculation treatment, b) share issue-relevant novel material, c) talk about topics related to the target issue, and d) be challenged by conversational partners when attempting advocacy. Results help explain what inoculated individuals talk about following an inoculation treatment, and how PIT may spread the process of resistance along social networks.
AB - For much of inoculation theory's 50-year history, research has focused on intrapersonal processes of resistance such as threat and subvocal counterarguing. More recently, attention has shifted to interpersonal processes of inoculation-conferred resistance, specifically, postinoculation talk (PIT). This study examined the substance of PIT, and how people may talk to one another for reassurance and advocacy following an inoculation. Findings indicate advocacy attempts were significantly greater within the inoculation condition. Those inoculated were more likely to a) pass along material included in the inoculation treatment, b) share issue-relevant novel material, c) talk about topics related to the target issue, and d) be challenged by conversational partners when attempting advocacy. Results help explain what inoculated individuals talk about following an inoculation treatment, and how PIT may spread the process of resistance along social networks.
KW - Counterarguing
KW - Inoculation
KW - Interpersonal Communication
KW - Postinoculation Talk
KW - Resistance
KW - Word of Mouth Communication
UR - http://www.scopus.com/inward/record.url?scp=84928699768&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84928699768&partnerID=8YFLogxK
U2 - 10.1080/10570314.2014.943423
DO - 10.1080/10570314.2014.943423
M3 - Article
AN - SCOPUS:84928699768
SN - 1057-0314
VL - 79
SP - 218
EP - 238
JO - Western Journal of Communication
JF - Western Journal of Communication
IS - 2
ER -