The impact of message sequencing in the new product introduction process: Boosting message retention and its impact on product attitude

Bobi Ivanov, Kimberly Parker, Jeanetta Sims, Chan Yoo

Research output: Contribution to journal › Article › peer-review

Original language	American English
Article number	https://digitalcommons.kennesaw.edu/amj/vol2/iss2/2
Pages (from-to)	14-39
Journal	Atlantic Marketing Journal
State	Published - 2013

Cite this

TY - JOUR

T1 - The impact of message sequencing in the new product introduction process

T2 - Boosting message retention and its impact on product attitude

AU - Ivanov, Bobi

AU - Parker, Kimberly

AU - Sims, Jeanetta

AU - Yoo, Chan

PY - 2013

Y1 - 2013

M3 - Article

SN - 2165-3887

SP - 14

EP - 39

JO - Atlantic Marketing Journal

JF - Atlantic Marketing Journal

M1 - https://digitalcommons.kennesaw.edu/amj/vol2/iss2/2

ER -