The Missing Link between Corporate Social Responsibility and Financial Performance: Stakeholder Salience and Identification

John Peloza, Lisa Papania

Research output: Contribution to journalArticlepeer-review

119 Scopus citations

Abstract

In this paper, we present a framework for examining the relationship between corporate social responsibility (CSR) and firm financial performance. Ambiguity in empirical studies examining this relationship can be expected given both the ability and motivation of managers to focus their social responsibility initiatives on stakeholders with power, urgency and legitimacy. By considering the ability of stakeholders to reward or punish the firm based on their evaluations of the firm's activities, our model reconciles previously disparate findings in the relationship between CSR and corporate financial performance.

Original languageEnglish
Pages (from-to)169-181
Number of pages13
JournalCorporate Reputation Review
Volume11
Issue number2
DOIs
StatePublished - Jun 1 2008

Bibliographical note

Publisher Copyright:
© 2008, Palgrave Macmillan Ltd.

Keywords

  • corporate social responsibility
  • financial performance
  • identification
  • salience
  • stakeholders
  • sustainability

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

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