| Original language | American English |
|---|---|
| Pages (from-to) | 10-16 |
| Journal | Central Business Review |
| Volume | 30 |
| State | Published - 2011 |
The potential of inoculation in reducing post-purchase dissonance: Reinforcement of purchase behavior
Bobi Ivanov, Kimberly Parker
Research output: Contribution to journal › Article › peer-review