The price elasticities of charitable contributions: A meta-analysis

John Peloza, Piers Steel

Research output: Contribution to journalReview articlepeer-review

105 Scopus citations


Tax deductibility has been recognized as a motive for charitable donations. This article considers charitable donations as purchases that consumers make, and it examines the effects of changes in the tax deductibility (i.e., the price of donating) on charitable donations. The meta-analysis includes approximately four decades of estimates of the price elasticity of charitable giving. The authors discuss implications for policy makers and the marketers of charities.

Original languageEnglish
Pages (from-to)260-272
Number of pages13
JournalJournal of Public Policy and Marketing
Issue number2
StatePublished - 2005

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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