The role of collaboration in achieving corporate social responsibility objectives

John Peloza, Loren Falkenberg

Research output: Contribution to journalArticlepeer-review

91 Scopus citations

Abstract

Managers are encouraged to develop deeper, collaborative relationships with NGOs as they execute their CSR strategies, and they have benefited from guidance to date that has focused on the dyadic relationships between a single firm and a single NGO. However, corporate relationships in CSR can include broader collaborations with both other firms and multiple NGOs. This article provides a framework for examining a range of collaboration opportunities and provides managers guidance for matching CSR strategies with the goals of the firm. The framework focuses on specific strategies that firms can employ to help ensure that returns from investments in CSR are maximized.

Original languageEnglish
Pages (from-to)95-113+4
JournalCalifornia Management Review
Volume51
Issue number3
DOIs
StatePublished - 2009

ASJC Scopus subject areas

  • Strategy and Management

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