TY - JOUR
T1 - The Role of Nonverbal Communication Behaviors in Clinical Trial and Research Study Recruitment
AU - Morgan, Susan E.
AU - Occa, Aurora
AU - Mouton, Ashton
AU - Potter, Jo Nell
PY - 2017/4/3
Y1 - 2017/4/3
N2 - Few studies have examined the communication behaviors of those who recruit for clinical trials and research studies, particularly of nonmedical professionals who often do the bulk of recruiting. This focus-group study of 63 recruiters analyzes the ways in which nonverbal communication behaviors support the process of recruitment, using the lens of communication accommodation theory. Results indicate that recruiters first “read” potential study participants’ nonverbal communication for clues about their state of mind, then use nonverbal communication to achieve a sense of convergence. Specific nonverbal communication behaviors were discussed by recruiters, including smiling, variations in the use of voice, adjusting body position, the appropriate use of physical touch, the management of eye contact, and the effect of clothing and physical appearance. Implications for recruitment practice are discussed.
AB - Few studies have examined the communication behaviors of those who recruit for clinical trials and research studies, particularly of nonmedical professionals who often do the bulk of recruiting. This focus-group study of 63 recruiters analyzes the ways in which nonverbal communication behaviors support the process of recruitment, using the lens of communication accommodation theory. Results indicate that recruiters first “read” potential study participants’ nonverbal communication for clues about their state of mind, then use nonverbal communication to achieve a sense of convergence. Specific nonverbal communication behaviors were discussed by recruiters, including smiling, variations in the use of voice, adjusting body position, the appropriate use of physical touch, the management of eye contact, and the effect of clothing and physical appearance. Implications for recruitment practice are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84975148049&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84975148049&partnerID=8YFLogxK
U2 - 10.1080/10410236.2016.1140266
DO - 10.1080/10410236.2016.1140266
M3 - Article
C2 - 27314155
AN - SCOPUS:84975148049
SN - 1041-0236
VL - 32
SP - 461
EP - 469
JO - Health Communication
JF - Health Communication
IS - 4
ER -