The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea

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61 Scopus citations

Abstract

An increase in economic development and globalization has led to an increase in Korean consumer expectations of socially responsible businesses. Nevertheless, Korean consumers are not highly aware of social responsibility issues in regard to their consumption nor are they conscious of current socially responsible activities by the corporations from which they are purchasing. Therefore, social responsibility practitioners need to understand the function of consumers' perceived effectiveness in encouraging socially responsible purchasing in order to build strategic marking performance. The authors examine whether Korean consumers care about social responsibility by considering the relationship of perceived consumer effectiveness, motivational attitudes, and socially responsible purchase behavior. This study discovers the differential issues of personal attitude and social attitude on consumers' ethical behavior. Implications and limitations are discussed.

Original languageEnglish
Pages (from-to)29-44
Number of pages16
JournalJournal of Global Marketing
Volume25
Issue number1
DOIs
StatePublished - Jan 2012

Keywords

  • Corporate social responsibility
  • Korean consumers
  • motivational attitudes
  • perceived consumer effectiveness
  • socially responsible purchase

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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