By manipulating branded editorial, branded blog, and non-branded blog in a between-subjects experiment, this study examined online message perceptions in terms of credibility, quality, preference, and persuasiveness. The study explored whether website format, blog use, and information-gathering acquaintance would come into play when media users evaluated news information of various websites. Results suggested that the participants who evaluated websites as more credible did not translate into higher credibility ratings of the messages on the websites, nor did it lead to greater ratings of quality, preference, and persuasiveness. Additionally, information-gathering acquaintance and blog use were two crucial factors to online message perceptions. Both information-gathering acquaintance and blog use yielded joint effects with website format on online message perceptions. Moreover, blog use was found as less relevant to online message assessment than information-gathering acquaintance.
|Number of pages
|Telematics and Informatics
|Published - 2015
Bibliographical notePublisher Copyright:
© 2015 Elsevier Ltd. All rights reserved.
Copyright 2015 Elsevier B.V., All rights reserved.
- Blog use
- Information-gathering acquaintance
- Online message perceptions
- Website format
ASJC Scopus subject areas
- Computer Networks and Communications
- Electrical and Electronic Engineering