The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice

Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

1 Finished

1 results

Finished
From Prices to Purchases: The Role of Consumer Price Perceptions on Retailer Image and Consumer Tradeoffs- OVPR Curate Program
Sheehan, D. (PI)
University of Kentucky’s Office of the Vice President for Research
5/1/24 → 4/30/25
Project: Research project

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