The traditional explanation for resistance versus attitude accessibility: Do they trigger distinct or overlapping processes of resistance?

Michael Pfau, Joshua Compton, Kimberly A. Parker, Elaine M. Wittenberg, Chasu An, Monica Ferguson, Heather Horton, Yuri Malyshev

Research output: Contribution to journalArticlepeer-review

52 Scopus citations

Abstract

This investigation compared the traditional explanation for the way inoculation confers resistance to influence with an alternative rationale for resistance based on attitude accessibility. Four hundred forty-three participants took part in the investigation in four phases spanning 54 days. The combined multiple regression and structural equation modeling results suggest that the traditional and alternative explanations for the way that inoculation confers resistance involve separate processes; counterarguing and accessibility appear to be distinct tracks en route to resistance, but the two explanations also are overlapping processes in which elicited threat plays an integral role.

Original languageEnglish
Pages (from-to)329-360
Number of pages32
JournalHuman Communication Research
Volume30
Issue number3
DOIs
StatePublished - Jul 2004

ASJC Scopus subject areas

  • Communication
  • Developmental and Educational Psychology
  • Anthropology
  • Linguistics and Language

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