Top rated on five networks-and nearly as many devices: The NFL, social TV, fantasy sport, and the ever-present second screen

Andrew C. Billings, Melvin Lewis, Kenon A. Brown, Qingru Xu

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

A national sample of 393 NFL (National Football League [professional]) fans were surveyed about their use of ancillary devices when consuming NFL media products. Results indicate that male, younger, and highly educated participants were more likely to use second-screen options. Such second-screen activities were just as likely to be used for distraction (multitasking other content not related to the NFL) as for enhancement (bolstering NFL consumption with other NFL-related content). Moreover, the more participants used second screens for multitasking and distracting purposes, the more they felt that second-screening helped build, interact, and maintain vast social networks; advanced social interactions among their social groups for a shared purpose; and made them feel psychologically present among other people. Fantasy-sport participation was also found to be a relevant predictor of second-screen use.

Original languageEnglish
Pages (from-to)55-76
Number of pages22
JournalInternational Journal of Sport Communication
Volume13
Issue number1
DOIs
StatePublished - Mar 2020

Bibliographical note

Publisher Copyright:
© 2020 Human Kinetics, Inc.

Keywords

  • Mobile
  • National Football League

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Tourism, Leisure and Hospitality Management

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