| Original language | American English |
|---|---|
| Title of host publication | Encyclopedia of Gender in Media |
| Editors | Mary Kosut |
| Publisher | Sage Publications |
| Pages | 390-393 |
| ISBN (Electronic) | 9781506338286 |
| State | Published - 2012 |
Keywords
- toys
- gender socialization
- commercials
- Gender roles
- Barbie
- G.I Joe
- Bratz
- Smartees
- kinetic design
- gendered spheres
- computer games
- Stuart Hall
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