Transatlantic connections: reception and production of Nollywood films in Brazil

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Abstract

This essay examines South to South connections between Brazil and Nigeria through a situated reception study and content analysis of two Nollywood films. The audiences are located in Salvador da Bahia and in São Paulo, Brazil, and the essay analyses audience reception of Domitilla: The Story of a Prostitute (1996) and extrapolates themes by examining Black Night in South America (2007). The themes of both films and various spectatorial responses reveal the observation of stark contrasts between rich and poor, capitalist desires, and different patriarchies–echoing those themes in Brazilian telenovelas. This thematic coincidence is a site for exploring cross-cultural similarities and intersections between aspects of Nigerian and Brazilian life. It is also an avenue for a further symbolic exploration of cultural and historical contiguities within the Global South, particularly with regard to religious practices, gender relations, and socio-economic hierarchies. This paper combines audience responses with the close film analysis to reveal correlating narratives about ethnicity, class, gender and urban survival, as well as the moral storylines in both Nigerian films and Brazilian telenovelas.

Original languageEnglish
Pages (from-to)196-211
Number of pages16
JournalJournal of African Cultural Studies
Volume31
Issue number2
DOIs
StatePublished - May 4 2019

Bibliographical note

Funding Information:
This work was supported by Ruth Simms Hamilton TIAA-CREF Graduate Merit Fellowship: [grant number Grant/1]; National Science Foundation - Alliances for Graduate Education and Professoriate Scholar Award: [grant number Grant/3]; Michigan State University Graduate School Fellowship.

Publisher Copyright:
© 2019, © 2019 International African Institute.

Keywords

  • African Diaspora
  • Brazil
  • Global South
  • Nollywood
  • gender
  • immigration
  • religion
  • telenovelas

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Visual Arts and Performing Arts
  • Music
  • Linguistics and Language
  • Literature and Literary Theory

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